Young entrepreneur Russell Hossain has opened a new horizon of possibilities through orange cultivation in the Dattapara Mridhakandi area of Shibchar Upazila in Madaripur district, making a notable contribution to the local agriculture-based economy.
After spending several years abroad, Russell returned home and took charge of a hobby garden originally established by his father. Through careful planning and modern agricultural practices, he has transformed the small orchard into a successful commercial venture, setting an example for many returnee youths who often struggle to find employment opportunities.
Six years ago, Russell’s father, Shawkat Hossain, planted 60 saplings of a small variety of orange on one and a half bighas of land. Due to low yields in the initial years, the garden did not attract much attention at the time.
A turning point came when Russell assumed responsibility for the orchard in late 2021. He began studying orange cultivation techniques through online resources and sought guidance from the agriculture department. He introduced modern management practices, including improved fertilizer and irrigation systems, disease control measures, pruning, and soil enhancement, all implemented under a structured plan.
In 2024, the orchard experienced abundant flowering, followed by trees laden with vibrant oranges by the end of the season. Russell said that although production declined slightly this year due to weather fluctuations, the taste and quality of the oranges have improved compared to the previous year. He noted that reduced acidity and increased sweetness have generated stronger demand among consumers.
The oranges are currently being sold through both wholesale and retail channels. Russell said he is selling oranges at prices ranging from Tk 280 to Tk 300 per kilogram. In addition to local markets, many buyers are visiting the orchard directly to purchase fresh oranges.
Local resident Imon Hossain, who visited the orchard, told BSS that Russell has achieved success through orange cultivation by creating employment instead of remaining unemployed after returning from abroad. He added that Russell’s initiative is likely to inspire many young people in the area to consider agriculture as a viable profession.
Another visitor, Mohsin Talukder, said that the orchard is well maintained and produces high-quality oranges. He mentioned that he came to see the garden in person and found the oranges plentiful and flavorful this year.
Other visitors said they prefer purchasing from the orchard because it ensures access to locally produced, formalin-free oranges. They added that the experience of visiting the garden is enjoyable, and the availability of online sales has enabled consumers from distant areas to buy the fruit.
Sharing his experience, Russell Hossain said that the orchard initially covered one bigha and 33 decimals of land with 60 orange trees. Some trees were damaged due to adverse weather conditions, but the remaining trees have yielded good production. He said that while last year’s yield was higher, this year’s fruit quality has improved. Alongside oranges, he is also cultivating malta, guava, and other fruits. He added that with government support, the initiative could be expanded further.
Shibchar Upazila Agriculture Officer Rafiqul Islam said that the department is providing regular advisory services to local entrepreneurs. He added that initiatives are underway to distribute quality saplings at fair prices, support the use of modern technologies, and facilitate access to agricultural loans. He noted that citrus fruit cultivation is gaining popularity rapidly in the region.
According to local agriculture department data, the cultivation of year-round fruits such as malta, oranges, and lemons has increased in Shibchar in recent years. Russell’s success is encouraging young people to turn towards agriculture, as his orchard has not only increased family income but also generated employment and new inspiration for agriculture-based entrepreneurship in the area.
